About – Lite Pink

Lite Pink is the best tasting, low calorie, low sugar, premium rosé flavored wine seltzer that was created to solve two things…

We wanted to create a super yummy Rosé flavored seltzer that was also low in calories!

First is the lack of super yummy, low calorie, low sugar, sparkling, boozy bevys to choose from. We love drinking, but we don’t love the bloat or hangover. We wanted to create the ease, portability and serving size of a can, but with the beautiful branding of a higher end rosé. That’s why our can literally screams, “Hey babe, this is YOUR perfect drink! I’m ridiculously delicious, obnoxiously cute, and you can drink a bunch of me and still feel great about your choices!” Btw – by definition, rosé means: a light pink wine, so obvi, since we’re a “lite” rosé flavored wine seltzer, it’s only fitting to be called Lite Pink – so perfect, right?!

We’re all craving more intentional, meaningful connections and experiences.

The second reason is to meet you where you’re already at (having cocktails of course) to help you CONNECT, COLLABORATE, AND CELEBRATE better. We “CAN” (pun intended) change the conversation to something more positive. Cocktail convo shouldn’t leave you annoyed or bored, wondering why you wasted your time and calories. Yup, we’ve all been there. That’s why we added three questions on the back of every can to help you create a deeper connection or collaboration that could change your life! Too good to be true? We don’t think so – better questions get better answers and we believe that you’re only a few better questions away from every answer and new connection you’re looking for. Lite Pink is not just another drink, it’s about creating intentional, meaningful experiences.

Did we mention that we are female founded with a give back to female founders?

When you lift one up, you lift her up too!

Lite Pink’s core mission is to help you Connect, Collaborate and Celebrate building your dreams together – and who doesn’t want to do THAT all over a guiltless cocktail?

Our startup story and founder:

Maybe we’re more alike than you think, or maybe not – stay with me. I grew up in a small town that my dreams were too big for. I left everything I knew in order to become what I was supposed to be. Years later, I became a serial entrepreneur with a colossal amount of failures and a handful of big wins. One day I woke up and I had created my dream life, except I realized it is the active, creation part with people, that makes a dream life, not the actual accomplishment.

Prior to Lite Pink, I dedicated my life to helping women connect to each other, their dreams and their purpose. I wrote a best-selling book on connecting women, spoke on stages (even one of Oprah’s!) host a podcast and large women’s events all based off of collaborating in order to reach our dreams together and stop feeling lonely and isolated in our desires and lives.

After so much evidence online and in my community about feeling lonely and not having the connections they all wanted, my obsession became rethinking our current ideas around connection. I wanted to shift the intention and conversation around where we were already connecting…wine.

Wine and cocktails have been bringing us together for thousands of years, but I wanted something that would not only bring us together, I wanted something fun, unique and delicious that would connect us deeper and leave us feeling great about our choices. I knew I wanted to use this brand to show people how to ask better questions and be more intentional with our interactions, connections and choices.

I want a life and business where I’m constantly able to collaborate with brilliant people and having epic conversations…and from all this…Lite Pink was born. I asked this question every day for a year before I got my answer “If I had all the time and money in the world, what sounds like the most fun way I could spend my days?” Now, I certainly didn’t have all the time or money, but if I learned one thing it was that you can raise or create money and you can prioritize, delegate and focus to create more time.

I knew this dream that was coming to the surface was going to take everything I had, grit, tears, energy, willpower, people who knew more than me and….YOU. In an industry heavily dominated by men, large corporations with mass amounts of money for marketing and confusing laws and ways operating, I was told over and over again that I was in over my head and alcohol was one of the toughest businesses you could start. I didn’t let that stop me. I just kept following my gut and creating what WE were asking for. Lite Pink is here because I trusted what felt crazy and the Lite Pink mission is going to help you and show you that you can do the same.